Columbia University
The Columbia CPiA team worked with the Staten Island Borough President’s office and Richmond University Medical Center (RUMC) to design a Public Service Announcement (PSA) about HPV vaccination. From late February to early April, this PSA was displayed on the main screen in the Staten Island ferry building, which at peak times transports over 80,000 people a day and about 1.7 million riders per month. The PSA educated the public about HPV vaccination as cancer prevention and prompted viewers to speak to their doctors and/or school-based health providers about receiving the vaccination.